LIMITED TO ONE REPRESENTATIVE PER FIRM, 2ND SEAT WILL BE PLACED ON WAITLIST.
1ST FOC PER FULL CORPORATE MEMBER!
Corporate crises have affected one in three companies in the last five years; fallouts from global economic downturns, regulatory breaches, fraud, ESG related issues, hostile takeover attempts and more. In this highly commercialised world, a corporate only has minutes to respond. How should it respond? What should it say?
This talk will touch on:
• Why communicate during a crisis?
• Who should be involved in the communications process?
• What are your communication needs during a crisis?
• What is a crisis communication plan?
• The importance of developing and delivering the right messages
• Dealing with the media during the crisis
• Examples of recent crises
4:10pm Light refreshments and networking
Mark Worthington, Managing Director, Klareco Communications
Mark heads the Singapore office and has created Klareco Communications’ market leading crisis, media and presentation training workshops for CEOs and other C-suite executives. He is a career media and communications expert with extensive experience in strategic corporate communications, crisis management, media relations and training.
Mark advises regional and international companies with operations in Singapore, Malaysia, Myanmar and throughout Southeast Asia. Key clients have included: SMRT, Uber, PayPal, Noble Group, Neptune Orient Lines, Lazada Group, Baker&McKenzie, Merlin Entertainments, and Singtel. He is a former BBC News Correspondent with over a decade as a journalist in Asia and Europe. He has also worked as an international television news producer for TBS Japan. Currently, Mark regularly provides current affairs commentary on Channel NewsAsia.
Mark graduated from the University of Oxford with an MA and from City University, London, with a PGDip in Broadcast Journalism.
DRESS CODE: BUSINESS ATTIRE
REGISTRATION DEADLINE : 31 JULY 2018 (TUE)
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