Why private equity is backing the world’s most violent sport

July 13, 2016

Sports are not about winning and losing, upsets, buzzer-beaters, or the triumph of the human spirit. Sports are entertainment, first and foremost a vehicle used to capture eyeballs and sell advertising.

Or pay-per-view subscriptions in the case of UFC, the legalized barbarism that just sold for a reported $4 billion to the WME-IMG sports agency, in a deal backed by a consortium that includes private-equity heavyweights KKR, Michael Dell’s MSD Capital, and Silver Lake, which controls WME-IMG.   Read more...

Source: Quartz