Why Venture Capitalists Are Betting on Marketing Tech Over Ad Tech

August 29, 2016

August 29, 2016

If you’re trying to secure millions of dollars in venture capital, these days it may be better to pitch your business as “marketing tech” rather than “ad tech.”

It has become increasingly difficult for advertising technology companies to raise money in recent years, but funding for companies in the closely-related marketing technology sector appears to be as healthy as ever.

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Source: The Wall Street Journal